I created Bluewave Cosmetics to bring my love of all things fresh, natural and beautiful to all of you. I can’t really say that I fit into one particular category though. Because I don’t fit into one particular category of person. I am a mother of five children. I live in a rural, seaside community. I love to be cozy with my kids. I love dressing up it heels and going shopping in the city. I go to Hawaii in the winter and wear a bathing suit all day long. I love being pampered and I love beauty products. I love to sit on the beach and read. I love things that are over the top luxurious, and I love things that are simple.
Bluewave Cosmetics was created out of this spirit. I use fresh, natural ingredients. I make everything myself, and oversee every aspect of the product, from concept to shelf. All of my products satisfy a specific need or desire, whether for something comforting, or innovative, or that just smells delicious. And everything I make works. I extensively research every ingredient, test and retest every recipe, and I’m constantly adding new items.
When I first started my line, I tried to fit into a specific niche. But I realized that to be true to myself, I would create products that fit into many niches, just like so many of us do. My products are for everyone, from the city girl to the surfer girl. I have put of piece of everything I love into my line to share it all with you. I want everyone to have a bit of luxury, a bit of classic, traditional beauty, a bit of edgy, rock-star fun. I want you all to treat yourselves to some Joy.
xoxo
Gwyneth